Privacy Notice

Thank you for visiting our website and your interest in our company. The protection of your personal data is extremely important to us. Personal data contains individual information about personal or factual circumstances of a specific or identifiable natural person. This includes, for example, information such as real name, the address, telephone number and date of birth.

Since special protection is applicable to personal data, we collect, process and use it only to the extent permitted. We have explained this in more detail below.

Responsible entity within the meaning of Art. 4 No. 7 of the EU General Data Protection Regulation ("GDPR") is:

AGCO GmbH Johann-Georg-Fendt-Straße 4 D-87616 Marktoberdorf Email: info.fendt@agcocorp.com Phone: 08342 / 77-0 Fax: 08342 / 77-220

You can reach our data protection officer via Email at DataPrivacy@agcocorp.com or by mail via our postal address with the addition “The data protection officer".

You can visit our web pages without providing any personal data. As with any website, our server collects data automatically and temporarily in the server log files that are transmitted by the browser. When you visit our website, we collect the following data, which is technically necessary for us to display our website to you and to ensure stability and security (legal basis is Art. 6, para. 1 lit. f of the GDPR):

• IP address
• Date and time of the request
• Time zone difference from the Greenwich Mean Time (GMT)
• Content of the request (specific page)
• Access status/HTTP status code Amount of data transferred in each case
• Website from which the request originates
• Browser
• Operating system and its interface
• Language and version of the browser software.

On our website, a form is available for you to arrange a demonstration date for a product with a plant representative or a Fendt sales partner. This service is only valid within Germany.

For this purpose, the following data will be processed:

• First name, name
• Period of employment
• Address (street, postal code/town)
• Email address
• Phone
• Information about the operation (type of operation, product interest and new purchase planning)
• Desired date and preferred dealer

The legal basis for the processing is Art. 6, para. 1, lit. b of the GDPR.

Your personal data will only be processed as long as it is necessary for the purpose of processing.

As part of recurring advertising measures such as the Fendt Early Purchase, you can secure attractive advantages. For this purpose, forms are available at various points on our website (in particular under the heading "Services"). The forms may contain the following information:

• First Name, last Name
• Address (street, postal code/town)
• Email address
• Phone
• Period of employment
• Purchase intentions
• Other information according to the current form

The legal basis for the processing and transfer of your personal data is Art. 6, para. 1, lit. a and f of the GDPR. You can revoke your consent at any time under the contact details mentioned above.

Insofar as you have explicitly consented pursuant to Art. 6, para. 1, lit. a of the GDPR within the scope of promotion activities, we will use your email address to send you our newsletter.

You can unsubscribe the newsletter at any time by clicking on the unsubscribe link at the end of each email.

Please note that we will evaluate your user behaviour when sending the newsletter. For this evaluation, the emails sent contain so-called tracking pixels, which represent one-pixel image files. For the evaluations, we link the in clause 2 and the tracking pixels with an individual ID. With the data obtained in this way, we create a user profile to tailor the newsletter to your individual interests. We record when and where (based on your IP address) you read our newsletters and infer how we can improve our newsletter for you.

Such tracking is not possible if you have disabled the display of images in your email programme by default. In this case, the newsletter will not be displayed in full and you may not be able to use all functions. If you have the images displayed manually, the above tracking takes place.

On our website, you will find a form to register for the postal delivery of Fendt FOCUS magazine. This service is currently only available within Germany.

For this purpose, the following data will be processed:

• Title, First Name, Last Name
• Country and language
• Period of employment
• Address (street, postal code/town)
• Email address

The legal basis for the processing is Art. 6, para. 1, lit. a of the GDPR. You can revoke your consent at any time under the contact details mentioned above.

The data entered by the user via our contact form will only be used for processing enquiries received via the contact form. The following personal data is requested:

• First Name, last Name
• Address (street, postal code/town)
• Email address
• Phone number
• Country
• Sector

The legal basis is Art. 6, para. 1, lit. b or f of the GDPR. If there are no statutory retention periods, your data will be deleted after the final processing of your request.

The data collected in the context of the online application by input of the user serve exclusively for the possible establishment of an employment relationship and is processed or used only for this purpose. By entering your data, you agree to the processing and use of your data by the legal entities specified in the advertised position. These include, inter alia:

• AGCO GmbH, Johann-Georg-Fendt-Straße 4, D-87616 Marktoberdorf
• AGCO Deutschland GmbH, Johann-Georg-Fendt-Straße 14, D-87616 Marktoberdorf
• AGCO Hohenmölsen GmbH, Sankt-Barbara-Straße 1, 06679 Hohenmölsen

The legal basis for passing on and processing your application is your consent, Art. 6, para. 1, lit. a of the GDPR. For more information, see the privacy policy in our online application portal.

Privacy notice (AGCO Corp.)

With the Fendt vehicle configurator you have the possibility to configure different Fendt vehicles and to store these configurations online (in the so-called "garage"). This gives you the option of revisiting your configurations at a later time.

In order to use this function, a registration is required first. The following information is required for this:

• First Name, last Name
• Period of employment
• Address (street, postal code/town)
• Email address
• Phone number

After registration, the user is sent a password to the specified email address (legal basis is Art. 6, para. 1, lit. b of the GDPR).

When logging in for the first time, you must enter the password you received. You can change this later in the settings.

If you have forgotten your password for the Fendt vehicle configurator, you can receive it again by using the "Forgot password" function. This requires you to enter the email address you used to register for the Fendt vehicle configurator. The data collected in the context of the 'Forgot Password' function will only be used for the re-sending of forgotten passwords.

If you submit your configuration request, your request will be transmitted to our customer system together with your data and assigned to the sales partner you selected. The legal basis for this is Art. 6, para. 1, lit. b or f of the GDPR.

We only pass on personal data to third parties to the extent that this is necessary for us to fulfil our contractual obligations, in particular for the execution of a concluded contract. When providing our website, we also pass on your data to the service providers commissioned for this purpose (e.g. hosting partners, agencies, etc.) and our customer system "Salesforce", which process personal data exclusively on our behalf and on our instructions. Personal data is only passed on to third parties with your consent, except for the aforementioned purposes of contract and payment processing.

If you provide us with personal data in the context of a request or on the basis of an express consent, this data will only be used for the purpose covered by the request or consent. With your consent and in order to fulfil the purpose, your personal data can be forwarded within the AGCO Group and also to regional distribution partners. At any time, you can consult the sales partner responsible for your region yourself on our website or contact us.

We will only store your personal data for as long as this is necessary or required by law for the intended purpose of data collection. You can revoke your consent at any time. Your legitimate interests are taken into account in accordance with the legal provisions. If data recipients are located in countries outside the European Economic Area (EEA) where applicable law does not guarantee the same level of data protection as in your home country, we shall take measures to ensure an adequate level of data protection elsewhere.

For more information on data protection within the AGCO Group, you can also refer to our general privacy policy .

Privacy notice

We also use the data transmitted by your web browser in accordance with clause 2 for the continuous improvement of our website and for statistical purposes.

For this purpose, we use products from the service provider Google LLC or Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland, hereinafter referred to as "Google".

This website uses Google Analytics, a web analytics service provided by Google. Google Analytics uses so-called "cookies". These are text files that are stored on your computer and allow you to analyse your use of the website. The information generated by the cookie about your use of this website is usually transmitted to a Google server in the USA and stored there. However, if IP anonymisation is activated on this website, your IP address will be shortened beforehand by Google within Member States of the European Union or in other contracting states of the Agreement on the European Economic Area. The full IP address transmitted to a Google server in the USA and shortened there only in exceptional cases. On behalf of the operating company of this website, Google will use this information to evaluate your use of the website, to compile reports on website activities and to provide other services related to website use and Internet use to the website operating company.

According to Google's statements, the IP address transmitted by your browser within the scope of Google Analytics is not merged with other data from Google.

You can prevent the storage of cookies by setting your Internet browser accordingly; please note that, in this case, you may not be able to use all functions of this website to the full extent. In addition, you can prevent Google from collecting the data generated by the cookie and related to your use of the website (including your IP address) and from processing this data by Google by downloading and installing a corresponding browser plug-in. You can find the link under "Related links"

This website uses Google Analytics with the extension "_anonymizeIp()". This means that IP addresses are processed in abbreviated form, which means that they cannot be linked to a specific person. In so far as the data collected about you is related to a person, this is therefore immediately excluded and the personal data is thereby deleted immediately.

We use Google Analytics to analyse and regularly improve the use of our website. We can improve our services and make them more interesting for you as a user through the statistics we have obtained.

For the exceptional cases in which personal data is transferred to the USA, Google uses standard contractual clauses as a means of ensuring an adequate level of protection for the transfer of your data. The legal basis for the use of Google Analytics is Art. 6, para. 1, lit. f of the GDPR.

We also use the reCAPTCHA function of Google on this website. This function is used primarily to distinguish whether an input is made by a human or maliciously by machine or automated processing. The service includes the sending of the IP address and any other data required by Google for the reCAPTCHA service to Google. As part of the use of Google reCAPTCHA, personal data may also be transmitted to the servers of Google LLC in the USA.

For further information on the purpose and scope of data collection and its processing, please see the provider's privacy policy. This also includes more information about your data protection privacy rights and setting options to protect your privacy.

The legal basis for the use of Google's reCAPTCHA function is Art. 6, para. 1, lit. f of the GDPR.

Google Ads is an Internet advertising service. Advertisers can place ads in search engine results and Google ad networks. Predefined keywords allow to display ads in the search engine results when the user starts a keyword-relevant search.

For this purpose, Google uses a cookie in the browser of your device, which enables interest-based advertising by means of a pseudonymous cookie ID and on the basis of the pages you visit.

This process only takes place if you have given your consent beforehand (legal basis Art. 6, para. 1, lit. a of the GDPR)

When you visit our website and are logged into your Google account, Google may link your personal data to your account to personalise ads. In such a case, Google uses your data together with Google Analytics data to create target group lists for cross-device remarketing.

If you are not logged in through a Google account, Google Ads stores your collected data with unique identifiers that are a link to your browser, app or device. Here you can find out which data can be specifically collected:

As part of the use of Google Ads, we use conversion tracking on our website, also a service of Google. This allows us to measure interactions with our online ads. For example, click on our ad and then take another action, such as visiting our website, this can be measured.

If you access our website via an ad, a conversion cookie is stored on your computer system. This allows us as well as Google to determine whether a certain sub-page on our website has been accessed. This cookie will lose its validity after 30 days and is not used for your identification.

Google uses this data to compile statistics about the visit to our website that provide statements about the effectiveness of our ads. We can therefore optimise the use of such displays. Neither our company nor other advertisers of Google Ads receive information from Google that could identify you.

You can permanently object to the setting of the cookie at any time in the settings of your Internet browser and thus also on your computer.

For more information, see:

These processing operations are carried out with your express consent in accordance with Art. 6, para. 1, lit. a of the GDPR.

We use the offer Google Analytics Remarketing. This is a feature of Google Ads that allows us to display ads to users who have previously visited our website. The integration of Google Remarketing therefore allows a company to create user-related advertising and consequently to display interest-relevant advertising to the user.

A cookie is set on your computer, which allows Google to uniquely identify you as a visitor when you access websites that also use Google Remarketing. Through this process, Google obtains personal data such as your IP address or your surfing behaviour. This allows Google to display interest-relevant advertising.

Your stored personal data will be transferred to Google in the USA and stored there. It is possible that Google will pass this data on to third parties.

You can prevent the saving of the cookie in the settings of your Internet browser at any time or object to the setting of the cookie. Consequently, such cookies are also prevented from being set on your computer.

The legal basis for the use of Google Remarketing is Art. 6, para. 1, lit. a of the GDPR.

Additional links to Google Services

Browser Plug-in

Terms of Service

Overview of Google Data Protection

Google Privacy notice

This website uses etracker GmbH technologies to collect and store data for marketing and optimisation purposes. Use profiles can be created from this data under a pseudonym. Cookies can be used for this purpose. The cookies enable the recognition of the Internet browser. The data collected using the eTracker technologies is not used to personally identify the visitor to this website and is not combined with personal data about the carrier of the pseudonym. The collection and storage of data may be objected to at any time with effect for the future.

We use eTracker to analyse and regularly improve the use of our website. We can improve our services and make them more interesting for you as a user through the statistics we have obtained. The collected data is permanently stored and analysed pseudonymously. The legal basis for the use of eTracker is Art. 6, para. 1, sentence 1, lit. a and f of the GDPR.

Third-party information: etracker GmbH Erste Brunnenstraße 1 20459 Hamburg http://www.etracker.com

Please exclude me from the eTracker count:

Our Internet pages provide simple links to the web pages of the social media operating companies. Data exchange with the social media operating companies takes place only if you click on the button with the provider's logo (e.g. the "f" of Facebook). If you click on such a button, our company page (or online presence) of the social media channel opens and you are thus directed to the web pages of the respective social media operating company. The provisions of the respective social media operating company apply.

Unless otherwise stated in the context of our data protection declaration, we process the data of the users insofar as they communicate with us within the social networks and platforms, e.g. write contributions on our online presences or send us messages. In all other respects, the following specific notes apply.

Our website uses the "Facebook pixel" of Facebook Inc., 1 Hacker Way, Menlo Park, CA 94025, USA ("Facebook"). After you see or click on a Facebook ad, your user behaviour can be tracked. However, this process requires your consent. The aim is to evaluate the effectiveness of Facebook advertisements for statistical and market research purposes and to carry out appropriate adjustments.

We cannot draw any conclusions about the identity of the users, since your data is collected anonymously. Facebook stores and processes your data. Therefore, a link to your user profile can be established. Facebook may use your data for its own advertising purposes. You can enable Facebook and its partners to place ads on and off Facebook. A cookie may also be stored on your computer for these purposes.

The legal basis for the use of the Facebook pixel is Art. 6, para. 1, lit. a of the GDPR.

You can set your Internet browser such that in future no cookies can be stored on your system or cookies already stored are deleted. Please note that disabling such cookies may result in some functions not being able to be executed on our website.

For more information, please click here:

Facebook Privacy notice

We have integrated YouTube videos into our online offer, which are stored on https://www.youtube.com, and can be played directly from our website. These are all integrated in the extended data protection mode (activated when you click on “Accept all cookies"), i.e. that no data about you as a user will be transmitted to YouTube if you do not play the videos. The data specified in paragraph 2 will be transmitted only when you play the videos. We have no influence on this data transmission.

By visiting the website, YouTube receives the information that you have accessed the corresponding sub-page of our website. This takes place regardless of whether YouTube provides a user account via which you are logged in or whether no user account exists. If you are logged in to Google, your data will be assigned directly to your account. If you do not wish to be assigned to your profile on YouTube, you must log out before activating the button. YouTube stores your data as usage profiles and uses them for purposes of advertising, market research and/or demand-orientated design of its website. Such an evaluation takes place in particular (even for non-logged in users) for the provision of demand-orientated advertising and to inform other users of the social network about your activities on our website. You have the right to object to the creation of these user profiles, and you must address yourself to YouTube in order to exercise this right.

Further information on the purpose and scope of data collection and its processing by YouTube can be obtained in the data protection declaration. This also includes more information about your data protection privacy rights and setting options to protect your privacy.

Google Privacy notice

We use Google Maps on this website. This allows us to display interactive maps directly on the website and allows you to use the map function in a convenient way.

By visiting the website, Google receives the information that you have accessed the corresponding sub-page of our website. In addition, the data mentioned in clause 2 of this declaration is transmitted. This takes place regardless of whether you are logged in to Google via an existing user account or whether there is no user account. If you are logged in to Google, your data will be assigned directly to your account. If you do not wish to be assigned to your profile on Google, you must log out before activating the button. Google stores your data as usage profiles and uses them for purposes of advertising, market research and/or demand-orientated design of its website. Such an evaluation takes place in particular (even for non-logged in users) for the provision of demand-orientated advertising and to inform other users of the social network about your activities on our website. You have the right to object to the creation of these user profiles, and you must contact Google for this.

For further information on the purpose and scope of data collection and its processing by the plug-in provider, please see the provider's privacy policy. This also includes more information about your data protection privacy rights and setting options to protect your privacy. For the transfer of data from the EEA or the United Kingdom to the USA, Google uses the standard contractual clauses approved by the European Commission to ensure an adequate level of protection when transferring data outside the EEA. The legal basis for the use of Google Maps is Art. 6, para. 1, sentence 1, lit. f of the GDPR.

Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, parent company: Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA

Additional links to Google Maps Services

Google Maps Website

Google Maps Privacy notice

Objection possibility to Google Maps Services

We use the retargeting and conversion service from LinkedIn Corporation, 2029 Stierlin Court, Mountain View, CA 94043, USA. LinkedIn is able to collect statistical, pseudonymous data about your visit and the use of our website. On this basis, LinkedIn can provide us with aggregated statistics so that we can show you relevant offers and recommendations after you have checked our website for relevant services, information or offers.

The following information is recorded in principle:

• LinkedIn User ID (Cookie ID)
• IP address
• Website visit metadata (browser type, page visited)

The use is based on the consent given to us (Art. 6, para. 1, lit. a of the GDPR).

If you are logged in to LinkedIn, you can deactivate the data collection under the following link:

To deactivate data collection by LinkedIn

We sometimes use cookies on our web pages to make visiting our website attractive and to enable the use of certain functions. You can set your browser according to your wishes so that you are informed about the setting of cookies, decide on the acceptance of cookies from case to case or accept the acceptance of cookies in principle or exclude them in principle. These settings can be configured under "Cookie preferences". Cookies can be used for various purposes, e.g. to recognise that your PC has already had a connection to a web page (permanent cookies) or to save last viewed offers (session cookies). We use cookies to provide you with increased user comfort. In order to use our convenience functions, we recommend that you allow the acceptance of cookies for our website.

For more information on our cookie policy, please visit the following link:

Fendt Cookies

In our premises, we use video surveillance .

Purpose of video surveillance and legal basis

We process personal data for the purpose of preventing and investigating criminal offences, securing evidence or proving criminal offences, recognising unauthorised access, exercising domestic law and asserting civil law claims. Data processing also protects employees, customers and other visitors.

Legal basis of video surveillance is Art. 6, para. 1, lit. f of the GDPR, where our interests derive from the aforementioned purposes.

Recipients / transfer of data

Within the scope of video surveillance, the data is forwarded to service providers commissioned by us for executing the monitoring tasks for our company.

In case of suspected offences, we may also pass the data on to law enforcement authorities.

Otherwise, the data will only be passed on if there is a legal basis for the transfer. This may be the case, in particular, if the police or other security authorities act in the context of so-called security and demand access to the video surveillance data.

Data processing outside the European Union

Personal data within the scope of video surveillance is not processed outside the European Union.

Data deletion

The recordings of the video surveillance will be deleted immediately if they are no longer necessary for achieving the purposes or if the interests of the persons concerned which are in need of protection prevent further storage.

With regard to your personal data, you are entitled to:

• Right of access
• Right to rectification or erasure
• Right to restrict processing
• Right to object to processing
• Right to data portability

Please send your written request to our persons in charge mentioned at the beginning.

You also have the right to complain to a data protection supervisory authority about the processing of your personal data by us.

This privacy notice is updated from time to time. (As of: 15.11.2021)