The Fendt 728 Gen7 breaks records
and is impressive in the practical test!
Lower Saxony Chamber of Agriculture Tractor test 2024
300 hp class

The Fendt 728 Vario continues on the road to success
The Lower Saxony Chamber of Agriculture tested a total of 6 different tractors in the 300 hp class. Alongside a Claas Axion 870, John Deere 6R 250, Massey Ferguson 8S.305 VT, New Holland T7.300 and Valtra Q285, the Fendt 728 Vario Gen7 positively stood out in numerous categories.
Especially the efficient drive, the cab or FendtONE - the technology of the Fendt 728 Vario is impressive! Take a look at the Schleppertest (tractor test) of the Lower Saxony Chamber of Agriculture now.
Especially the efficient drive, the cab or FendtONE - the technology of the Fendt 728 Vario is impressive! Take a look at the Schleppertest (tractor test) of the Lower Saxony Chamber of Agriculture now.
A great result!

Unbeatable low diesel consumption again during transport work.
The Fendt 728 Vario showed the lowest diesel consumption in the practical test, proving once again that it is a real leader in transport work!
“The trailer combination achieved the lowest diesel consumption, well ahead of the other test candidates: 55 litres per 100 km, which is 13.6 litres less diesel than the average of all test candidates - enormous!”
Bayerisches Landwirtschaftliches Wochenblatt, issue 43/2024 based on the Schleppertest 2024, Lower Saxony Chamber of AgricultureWith an average of 68.6 litres per 100 km for all test candidates, that is around 19.8% less diesel consumption - the Fendt 728 Vario is a pioneer in this horsepower class and is therefore also easy on the wallet.
“The trailer combination achieved the lowest diesel consumption, well ahead of the other test candidates: 55 litres per 100 km, which is 13.6 litres less diesel than the average of all test candidates - enormous!”
Bayerisches Landwirtschaftliches Wochenblatt, issue 43/2024 based on the Schleppertest 2024, Lower Saxony Chamber of AgricultureWith an average of 68.6 litres per 100 km for all test candidates, that is around 19.8% less diesel consumption - the Fendt 728 Vario is a pioneer in this horsepower class and is therefore also easy on the wallet.
19.8%
lower diesel consumption than the average of all test candidates per 100 km
Strong, universal & user-friendly.

With the Fendt 728 Vario, get more out of it.
The 2024 tractor test by the Lower Saxony Chamber of Agriculture also proves that the Fendt 728 Vario Gen7 is simply an all-rounder in a class of its own. It is the only tractor in this horsepower class to be approved for 60 km/h and is equipped with 4 PTO speeds, making it perfect for transport work. But it can also excel at front loader work. With the VisioPlus cab, you can see further up and always keep an overview. It also shows its strengths in the field: With the quietest cab in the test, the best manoeuvrability and the largest payload of the 6 tractors tested, the Fendt 728 Vario shows that it is ahead of the pack here, too.
Bayerisches Landwirtschaftliches Wochenblatt (Bavarian Agricultural Weekly), issues 43 & 44/2024 based on the Schleppertest (tractor test) 2024, Lower Saxony Chamber of Agriculture
Bayerisches Landwirtschaftliches Wochenblatt (Bavarian Agricultural Weekly), issues 43 & 44/2024 based on the Schleppertest (tractor test) 2024, Lower Saxony Chamber of Agriculture
5,705 kg
Highest payload in the test
11.55 m
Smallest turning circle in the test
profi
Entertainment systems in the test verdict

Entertainment at its best!
If you like to listen to music or make phone calls while you work, you won't be making any compromises here. Whether sound quality, operability, hands-free system or the operating display - the Fendt 700 Vario has consistently received good to very good ratings from the trade press.
“Fendt is impressive with the excellent integration of the infotainment system in the terminal. The reception quality was excellent throughout.”
profi issue 11/2024
“Fendt is impressive with the excellent integration of the infotainment system in the terminal. The reception quality was excellent throughout.”
profi issue 11/2024
profi test report
(3/2024)

Stop dreaming,
start leading!
700 Vario Gen7 with numerous innovations
The renowned trade magazine profi has subjected the flagship of the series, the 728 Vario Gen7, to a detailed tractor test – profi is enthusiastic and the 728 Vario Gen7 is the new leader. At the end of the report, the professional editors were able to confidently adapt the statement that was initially formulated as a question into: “Climb in and be delighted!” (profi 2/2024).
The number 1
most economical tractor in transport
“There's no question that the 728 Gen 7 is a premium tractor.”
profi (3/2024)
The Fendt 700 Vario Gen7 inspires with this
Thanks to leading Fendt technologies, the Fendt 700 Vario Gen7 is the undisputed new leader in its performance class.
Our innovation spotlights:
- Intelligent VarioDrive
- AGCO Power engine with 7.5 litre cubic capacity
- Fendt iD low engine speed concept
- The VarioGrip integrated tyre pressure system
- Excellent manoeuvrability with pull-in-turn effect
- Extremely low power-to-weight ratio
DLG-PowerMix
The Fendt 728 Vario impresses in the DLG-PowerMix test
The Fendt 728 Vario is impressive across the board in the DLG-PowerMix and the competition is left standing in its shadow. Whether for towing work, mixed work or transport – our tractor has the lowest diesel consumption in the 241 to 305 hp*** power class. The Fendt 728 Vario now leads the field – a real leader!
Impressive in the field and on the road.
*Source: https://pruefberichte.dlg.org/filestorage/PowerMix_Datasheet_Fendt_728.pdf
**Source: https://pruefberichte.dlg.org/filestorage/0618_John_Deere_6250R.pdf
***Average calculated from the following publicly available values: Fendt 728 Vario Gen7: 242/24.2 g/kWh diesel/AdBlue (DLG test report 7435) | New Holland T7.315 HD: 255/27 g/kWh diesel/AdBlue (profi 11/22) | John Deere 6R 250: 257/10.8 g/kWh diesel/AdBlue (profi 6/18) | Massey Ferguson 8S.265: 259/23.1 g/kWh diesel/AdBlue (profi 5/22) | Deutz 8280 TTV: 261/9 g/kWh diesel/AdBlue (profi 5/22) | Massey Ferguson 8S 305 DynaVT: 264/28 g/kWh Diesel/AdBlue (profi 8/23)
**Source: https://pruefberichte.dlg.org/filestorage/0618_John_Deere_6250R.pdf
***Average calculated from the following publicly available values: Fendt 728 Vario Gen7: 242/24.2 g/kWh diesel/AdBlue (DLG test report 7435) | New Holland T7.315 HD: 255/27 g/kWh diesel/AdBlue (profi 11/22) | John Deere 6R 250: 257/10.8 g/kWh diesel/AdBlue (profi 6/18) | Massey Ferguson 8S.265: 259/23.1 g/kWh diesel/AdBlue (profi 5/22) | Deutz 8280 TTV: 261/9 g/kWh diesel/AdBlue (profi 5/22) | Massey Ferguson 8S 305 DynaVT: 264/28 g/kWh Diesel/AdBlue (profi 8/23)
Our most successful tractor
wins prizes
Since 1998, our most successful series, the Fendt 700 Vario, has been in operation on many farms and has won numerous prizes. The seventh generation is on the move around the world in the field and on the road.

Farm Machine 2023
The Fendt 700 Vario Gen7 was honoured as the “Farm Machine 2023” in the “Tractors 180 to 280 hp” category. The series was awarded the title at the SIMA international trade fair in Paris on 06 November 2022. The completely new development of the Fendt 700 Vario Gen7 was recognised by the jury for its intuitive operation with FendtONE onboard and offboard and its high performance combined with low fuel consumption. The tractor is also impressive with its versatility and countless technical innovations.

Tractor of the Year 2023
The Fendt 728 Vario is Tractor of the Year 2023. With its powerful performance and the completely newly developed Fendt VarioDrive drive train, the agile all-rounder also impressed the jury with its integrated VarioGrip tyre pressure regulation system, the FendtONE operating philosophy and an output of up to 305 hp. The Fendt 728 Vario was honoured by the expert jury at the EIMA in Bologna, Italy. The award has been presented once a year since 1998 and has alternated between EIMA and AGRITECHNICA since 2006.