2022-08-26Press release

New brand orientation at AGRAVIS Technik Holding

AGRAVIS Technik sees itself as a strong agricultural brand, focuses on innovative agricultural machinery brands and takes a further step in the strategy initiated in 2019 to strengthen the core brand. From January 1, 2025, the AGRAVIS Technik Group will distribute the Fendt full range exclusively and purely under the brand in the respective AGCO companies.

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2022-08-26Press release

New brand orientation at AGRAVIS Technik Holding

AGRAVIS Technik sees itself as a strong agricultural brand, focuses on innovative agricultural machinery brands and takes a further step in the strategy initiated in 2019 to strengthen the core brand. From January 1, 2025, the AGRAVIS Technik Group will distribute the Fendt full range exclusively and purely under the brand in the respective AGCO companies.

"As an agricultural machinery dealer, AGRAVIS Technik sees itself as a competent contact for manufacturers and customers. We see our task as building a bridge between the requirements of the manufacturers and the demands of our professional customers," says Volker Karbstein, Fendt brand manager at AGRAVIS Technik Holding GmbH. "To ensure harmony between area presence, professional support and brand focus, we have decided to separate the distribution of Krone products from the Fendt companies until Dec. 31, 2024. This will equalize product overlaps through the Fendt Full Line program and the Krone program and create clearer structures for market support."

"Farmers and contractors in the sales territory of our distribution partner AGRAVIS can also already access the entire Fendt Full-Line program. With the decision to operate the business on a brand-neutral basis, Fendt customers will benefit from an even stronger manufacturer-customer relationship in the future," Andreas Loewel, Head of Fendt Sales in Germany, is pleased to report. "In recent years, Fendt has invested heavily in expanding its production sites for forage harvesting technology in Wolfenbüttel, Feucht and Hohenmölsen. These investments are also a sign that we will continue to develop Fendt forage harvesting technology with mowers, tedders, hay rakes, balers, forage wagons and forage harvesters to meet customer expectations for innovative and professional Fendt technology here."

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