Investing in Fendt means investing in the future. With us it's not just “Leaders drive Fendt.”, it's an inspiration that will bloom again at this year's AGRITECHNICA 2023. We place great value on responsibility and innovation to blaze new trails together. Passion, excellence and innovation are the driving forces behind our success. See for yourself and shape the future with us.
The unique Fendt story
Leaders drive Fendt.
With passion and inspiration
Discover the inspiring stories of our customers, the real pioneers. With the slogan “Leaders drive Fendt.”, these dedicated farmers share their unique experiences and their passion for the Fendt brand. From top performance in the field to the innovating force in agriculture, these stories show how Fendt can help you to success.
Since 1930: Overcoming challenges and creating innovation
For more than 90 years, Fendt has driven forward pioneering technological developments and establishing important milestones in agricultural technology. A never-ending story, because Fendt has embodied advancement from tradition since the beginning. Immerse yourself in the fascinating history of the Fendt brothers and their visionary father, Johann Georg Fendt. From humble beginnings in Marktoberdorf in the Allgäu to becoming a global agricultural equipment manufacturer, discover here how the company has progressed along its path to becoming a world leader.
1930: A vision of Johann Georg Fendt
Johann Georg Fendt and his son Hermann Fendt put their heads together and develop the first 6 hp diesel small tractor with mower and mounted plow. Tractor production begins at Fendt. Inspired by the transition from horse to machine that isn't fed oats, but diesel, the creative name “Dieselross” ("Diesel horse")was born.
1950: From the diesel horse to the first series of tractors
Originally started in Bavaria, Fendt rapidly gains fame in the entire German-speaking region as a renowned brand that is prized for its diesel horse and tool carriers. In 1958, the company proudly presents the ff-series with its “Fendt Favorit” showcase model that impresses with an especially sleek bonnet. The iconic slogan “Leaders drive Fendt.” was first coined during this period.
1970 to 1997: 27 years characterised by variety and innovations
Fendt presents a diverse selection of machines: from the well-known tractors of the Fendt Farmer and Favorit series to all-terrain forklifts and snowcats to the first self-propelled forage harvester Agrobil. In 1995, the ground-breaking world premier of the new Fendt heavy-duty tractors was celebrated, and above all the market introduction of the innovative Vario drive. In 1997, the US agricultural engineering company AGCO acquired the traditional Allgäu tractor manufacturer Xaver Fendt & Co. in Marktoberdorf.
2005: Stunning success with the "Black Beauty"
In 2005, all eyes were on Fendt with the impressive “Black Beauty”, the Fendt 936. One year later, the series production of the new Fendt large tractors including the special paintwork, a selection of different colours including chrome-plated hood and chrome-plated exhaust, was launched. This excellent design underlines the incomparable premium quality of Fendt.
2014: Movingconfidently into the harvest sector with the versatile forage harvest machines.
The machines in the new Fendt forage harvesting programme bear the names Cutter, Slicer, Former and Twister. With this comprehensive offering, Fendt offers a perfect solution for mowing, tedding and swathing. The range extends from small, simple machines to large-area technology for professional companies and contractors, so Fendt covers the entire bandwidth.
2019: Agriculture becomes digital with the FendtONE
With the Fendt 700 Vario, Fendt introduces a trailblazing innovation: for the first time, the onboard and offboard worlds are united in one tractor. This happens with the introduction of the new all-in-one Fendt platform “FendtONE”, which works in the driver's cab as well as in the office or even on the mobile device. The Fendt IDEALcombine harvester impresses in Europe with its strong performance and a new top model with 790 hp has been introduced, which presents the IDEALDrive for the first time, an innovative steering system without a steering wheel.
2023: The first electric tractor from Fendt is on the starting blocks
With a consistent view into a sustainable future, Fendt sets a new milestone. Fendt is presenting the first fully electric tractor at AGRITECHNICA 2023: the e100 Vario V. Discover new opportunities for your agricultural business - find out about the technology and innovation at our booth. You can look forward to things like: emission-free, performance, compatibility.
Our promise for your challenges: Together for a sustainable agriculture!
Passion
For over 90 years, passion for agriculture has flown into every innovation, every tractor and all of the technology we develop. Our drive is the people who achieve high-performance with our products. Your vision of a sustainable and successful future inspires us every day.
Excellence
From the first idea to realisation, our technologies and agricultural solutions are the result of passionate devotion and excellence to offer agriculturalists around the world the best tools for their challenging tasks. We always lend an ear to the needs of our customers to help them realise their goals.
Innovation
Innovation isn't just a catchword at Fendt, but a tried-and-true tradition, since 1930. Since then, Fendt has embodied pioneering technologies and future-oriented solutions in agriculture. We never stand still, but surge forward into an exciting future.
Fendt and AGCO
Fendt: a brand of AGCO
The Fendt brand has been part of the American global player AGCO since 1997. Headquartered in Duluth (Georgia, USA), the Group currently employs over 26,000 people worldwide and offers the most comprehensive range of machinery and solutions in the agricultural sector.
AGCO has set itself the goal of developing and marketing agricultural solutions to feed the world sustainably. The success of farmers is at the centre of all activities of the company and its brands.
Fendt customers not only benefit from AGCO's innovative strength, but also have access to the Group's extensive range of services. For example, AGCO Finance offers customised financing solutions for the purchase of agricultural machinery to give companies financial flexibility. With AGCO Parts, you get access to original parts of the highest quality to ensure the performance and longevity of your Fendt machines. In addition, Fuse® Smart Farming enables the use of state-of-the-art technologies to optimise operational processes.
No other agricultural company offers a more comprehensive range of machinery and equipment than AGCO. The renowned brands are experienced and future-orientated and always put farmers at the centre. The entire brand portfolio, including further details, can be found on the official AGCO website.
Fendt is the leading high-tech brand for customers with the highest demands and is recognised as an innovation leader for agricultural machinery. In addition to tractors, the company also offers harvesters, forage solutions and Smart Farming solutions.
With more than 175 years of innovation and experience, Massey Ferguson offers one of the most comprehensive ranges in the industry. The company developed the world's first three-point linkage system and enjoys a particularly high level of loyalty from farmers worldwide.
Head office:
Beauvais (France)
Products:
Tractors
Combine harvesters
Balers
Green harvest machinesry
Material transport
Smart Farming solutions.
PTx
Leads the Way
Precision Agriculture (P) und fortschrittliche Technologien (T), die den Nutzwert für die Landwirte durch intutive, intelligente und für sie entwickelte Technologien multiplizieren (x).
PTx ist die Dachmarke für Lösungen für die Präzisionslandwirtschaft. Darunter fallen die Marken Precision Planting und Trimble. PTx-Produkte sind flottenübergreifend kompatibel: Von Hardware- und Softwarelösungen bis hin zu mechanischen Upgrades für Ihre Maschinen. Die Angebote decken den gesamten Erntezyklus ab und erhöhen die Effizienz von der Bodenbearbeitung bis zur Ernte.
Valtra tractors are known for their reliability, versatility, durability and Nordic roots. Each tractor is customised to meet individual customer requirements and manufactured to withstand the harshest climates and deliver the highest performance in the toughest working conditions.
Head office:
Suolahti (Finland)
Products:
Tractors
Front loader
Combine harvesters
Sugar cane harvesters
Self-propelled sprayers
Planters
Smart Farming solutions.
Grain & Protein
For maximum productivity
AGCO's Grain & Protein brands help customers feed a growing population, meet the increasing demand for high-quality protein and maximise production efficiency.
