Fendt 600 Vario driving with mower up hill
2025-01-14Press release

German farmers primarily buy Fendt tractors

In January 2025, the German Federal Motor Transport Authority (KBA) and the German Engineering Federation (VDMA) published the figures for new tractor registrations in the previous year. The figures for the full year 2024 show German farmers and contractors rely on Fendt tractors from Marktoberdorf.

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2025-01-14Press release

German farmers primarily buy Fendt tractors

In January 2025, the German Federal Motor Transport Authority (KBA) and the German Engineering Federation (VDMA) published the figures for new tractor registrations in the previous year. The figures for the full year 2024 show German farmers and contractors rely on Fendt tractors from Marktoberdorf.

Registration statistics: Fendt in 1st place from 0 hp

Fendt 600 Vario driving with mower up hill
Fendt 600 Vario

According to the KBA, a total of 29,291 new tractors were registered in Germany in 2024. This is a decline of 1,042 units compared to 2023 and represents a drop of 3.4 per cent.


Fendt leads the registration statistics in 2024 with 7,394 newly registered Fendt tractors. This gives the company a market share of 25.2 per cent from 0 hp in Germany.

Fendt tractors only start at an output of 79 hp. If you look at the evaluation of the official data from 51 hp upwards, Fendt even achieves a market share of 32.1 per cent in the German tractor market with 7,394 newly registered tractors. This means that every third registered tractor is a Fendt from Marktoberdorf.

Wolfgang Möhrer (Director Fendt Sales in Germany) in front of a Fendt tractor
Wolfgang Möhrer (Director Fendt Sales in Germany)

"In 2024, we registered over 1,200 additional Fendt tractors compared to 2023. This is a new record for Fendt in terms of registrations in Germany. I would like to thank our professional sales partners for this outstanding achievement, because they have been fully committed to achieving this unique result of market leadership," says Wolfgang Möhrer, Head of Fendt Sales in Germany since 1 January 2025. "Customer confidence in the product is crucial for a purchase decision. That is why I would also like to thank the farmers and contractors in Germany for their trust in the Fendt brand."

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