AGCO Annual Report

AGCO Corporation publishes an annual report summarising the company's financial year. The report lists various key figures such as sales, profit, growth rate and market share. The annual report also analyses and evaluates Fendt's performance as part of the AGCO portfolio.
Global activities

Global pioneer of modern agricultural technology
Fendt is a global brand that is currently active in 46 countries on various continents. These include Europe, North America, Brazil, South Africa and Australia/New Zealand. This global presence enables Fendt to offer high-quality agricultural solutions worldwide. With a broad network of partners and distributors, the company strives to drive agricultural innovation worldwide. Through continuous research and development and close co-operation with farmers in the various regions, Fendt remains a pioneer in agricultural technology.
Active in 46 countries
From North America to Australia



Production locations

Production network with eleven locations worldwide
Fendt machines are manufactured at a total of eleven production sites worldwide. The main site, where the tractors are also produced, is located in Marktoberdorf (Germany). Other German sites are located in Asbach-Bäumenheim, Feucht, Hohenmölsen and Wolfenbüttel. Fendt also has six international locations in Breganze (Italy), Ibirubá, Santa Rosa (Brazil) and the USA: Hesston, Jackson and Beloit.
Fendt production sites at a glance:
- USA: Jackson, Beloit and Hesston
- Brazil: Ibirubá and Santa Rosa
- Italy: Breganze
- Germany: Marktoberdorf, Asbach-Bäumenheim, Feucht, Hohenmölsen and Wolfenbüttel
11
Production locations
Employees

Diversity, growth and commitment!
The number of employees at Fendt has been growing steadily for several years. Over 7,800 dedicated employees from 67 different nations currently work at the German locations (as of 2023). Fendt's global workforce is made up of more than 8,300 talented employees. This diversity reflects the company's successful international orientation. One remarkable fact is the average length of service of 10.4 years, which emphasises the commitment and loyalty of the workforce to the company.
8,300
employees worldwide
DLG ImageBarometer
Germany

Fendt in 1st place in the DLG ImageBarometer
Once a year, the DLG (German Agricultural Society) asks German farmers about the brand strength of companies in the agricultural sector. In 2023/2024, Fendt was once again able to significantly extend its lead in first place with 60 points.
The following aspects are taken into account in the survey:
- Brand knowledge (awareness)
- Loyalty (current and future use)
- Brand performance (satisfaction and preference)
- General brand image
Sales development
Tractor registrations Germany

The Fendt 724 Vario Gen6 is the 2023 nation's favourite
In 2023, a total of 30,345 tractors were registered in Germany. Of these, 6,140 were Fendt tractors. This corresponds to an impressive market share of 20.2 %.
The Fendt 724 Vario is the most popular tractor model in Germany for the ninth time in a row. The Fendt 516 Vario is the second most popular Fendt tractor, followed by the Fendt 314 Vario in third place.
Source: Number of new registrations per tractor type, published in profi (3/2024), based on new registration data from the German Federal Motor Transport Authority (KBA) for 2023 and the German Engineering Federation (VDMA).
The Fendt 724 Vario is the most popular tractor model in Germany for the ninth time in a row. The Fendt 516 Vario is the second most popular Fendt tractor, followed by the Fendt 314 Vario in third place.
Source: Number of new registrations per tractor type, published in profi (3/2024), based on new registration data from the German Federal Motor Transport Authority (KBA) for 2023 and the German Engineering Federation (VDMA).