2023-01-30Press release

Fendt 728 Vario wins innovation award in Hungary

At AgroMash Expo, the largest agricultural trade fair in Hungary, the top model of the Fendt 700 Vario Gen7 series was awarded the Innovation Prize for Product Development of the "Nemzetközi Termekfejlesztesi Nagydíj" 2023 trade fair.

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2023-01-30Press release

Fendt 728 Vario wins innovation award in Hungary

Christian Erkens (Director Fendt Sales for the EME region)

"The Fendt 700 Vario series was already popular with professional Hungarian farmers in the past. Thanks to their high performance and flexibility, farmers can use the machines of the newly developed, seventh generation even more flexibly and thus work efficiently and particularly fuel-efficiently," says Christian Erkens, Director Fendt Sales for the EME (Europe and Middle East) region. "I am very pleased that, together with our sales partner Axial, we received this award for the Fendt 728 Vario right at the beginning of the year."

A Fendt 728 Vario with an implement on a field further fields and forests in the background

The AgroMash Innovation Award was established by the Hungarian Ministry of Agriculture and is awarded in the categories of product development and logistics, among others, at both national and international level. Awards are given to particularly innovative products with high added value. The Fendt 728 Vario impressed with innovations such as the Fendt VarioDrive driveline, intuitive operation with FendtONE onboard and offboard, and the Fendt DynamicPerformance extra power concept.

In addition, the machine works in a particularly resource-saving way thanks to the fuel-saving low-speed concept Fendt iD, the tire pressure control system Fendt VarioGrip or the ventilation and cooling concept with a pushing high-performance fan.

About AgroMash Expo trade fair

The 41^stAgroMash Expo is the largest agricultural trade fair in Hungary and took place in 2023 from January 25^th to 28^th in Budapest. Over 300 exhibitors will present innovations in agricultural technology and digital solutions over four days at the 36,000 m² exhibition center.

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