2021-11-29Press release

European dealers continue to rely on Fendt in 2021

In mid-November, the European dealer organization CLIMMAR published the results of the European Dealer Satisfaction Index (DSI). This year, Fendt achieved first place in the European Dealer Satisfaction Barometer for the fourth time in a row.

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2021-11-29Press release

European dealers continue to rely on Fendt in 2021

In mid-November, the European dealer organization CLIMMAR published the results of the European Dealer Satisfaction Index (DSI). This year, Fendt achieved first place in the European Dealer Satisfaction Barometer for the fourth time in a row.

Summary of the European DSI with Fendt in first place
Summary of the European DSI using average values (Source: © CLIMMAR)

With 14.6 points in the overall evaluation, Fendt was able to significantly increase its lead over the runner-up this year. Fendt scored particularly well in the areas of "After Sales Service & Warranty" (15.2 points), "Training" (14 points) and "Theft Protection" (13.5 points). In the area of "Image & Public Image," Fendt improved to a new high with 17.5 points.

Christian Erkens, Director Fendt Sales for the Europe and Middle East region
Christian Erkens, Director Fendt Sales for the Europe and Middle East region

"I am pleased that this year, despite all the challenges, demand for Fendt machines is particularly high. This applies to tractors as well as our entire Fendt Full Line from combine harvesters and round balers to our telehandlers", says Christian Erkens, Director Fendt Sales for the Europe and Middle East region. "The success of our business, especially in difficult times, also depends on the competent and professional customer support provided by our dealers. Therefore, we are very pleased with the good rating and the trust of our dealers."

Christoph Gröblinghoff, Chairman of the AGCO/Fendt Management Board
Christoph Gröblinghoff, Chairman of the AGCO/Fendt Management Board

"The difficulties in the global supply chains were a major challenge for us this year, as well as for our distribution partners. We managed these bottlenecks very well in close cooperation with our dealers", says Christoph Gröblinghoff, Chairman of the AGCO/Fendt Management Board. "I am proud of what our sales partners have achieved together with the support of the Fendt sales team led by Christian Erkens. Only with mutual trust and support can you act in the interests of farmers."

About the Dealer Satisfaction Barometer

The CLIMMAR dealer organization includes 16 national associations and their member companies from the agricultural machinery sector and was founded in 1953. The purpose of their surveys is to evaluate the relationship between agricultural machinery manufacturers and dealers in order to show changes in a neutral way.

This year's survey, conducted from April 2 to May 25, included dealers from nine European countries. Participants in the online survey evaluate the relationship between dealers and manufacturers through 14 criteria, for each of which they assign a score from 0 - 20 points. The criteria include brand image, sales support for tractors and spare parts, service support and warranty reimbursement levels.

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