360-icon download left-arrow left-doublearrow nav-dot pdf-icon rss-icon search-icon spot-icon subnavi-icon close-icon info-icon
A farmer standing in front of a green background and looks motivated into the future. Fendt products are depicted on his shirt.

Leaders drive Fendt.

Investing in Fendt means investing in the future. With us it's not just “Leaders drive Fendt.”, it's an inspiration that will bloom again at this year's AGRITECHNICA 2023. We place great value on responsibility and innovation to blaze new trails together. Passion, excellence and innovation are the driving forces behind our success. See for yourself and shape the future with us.

The unique Fendt story

Leaders drive Fendt.

With passion and inspiration

Discover the inspiring stories of our customers, the real pioneers. With the slogan “Leaders drive Fendt.”, these dedicated farmers share their unique experiences and their passion for the Fendt brand. From top performance in the field to the innovating force in agriculture, these stories show how Fendt can help you to success.

Since 1930: Overcoming challenges and creating innovation

For more than 90 years, Fendt has driven forward pioneering technological developments and establishing important milestones in agricultural technology. A never-ending story, because Fendt has embodied advancement from tradition since the beginning. Immerse yourself in the fascinating history of the Fendt brothers and their visionary father, Johann Georg Fendt. From humble beginnings in Marktoberdorf in the Allgäu to becoming a global agricultural equipment manufacturer, discover here how the company has progressed along its path to becoming a world leader. 
Black and white photograph of a farmer driving with a Dieselross in a meadow

1930: A vision of Johann Georg Fendt

Johann Georg Fendt and his son Hermann Fendt put their heads together and develop the first 6 hp diesel small tractor with mower and mounted plow. Tractor production begins at Fendt. Inspired by the transition from horse to machine that isn't fed oats, but diesel, the creative name “Dieselross” ("Diesel horse")was born.

A farmer drives a Fendt Favourite in a field

1950: From the diesel horse to the first series of tractors

Originally started in Bavaria, Fendt rapidly gains fame in the entire German-speaking region as a renowned brand that is prized for its diesel horse and tool carriers. In 1958, the company proudly presents the ff-series with its “Fendt Favorit” showcase model that impresses with an especially sleek bonnet. The iconic slogan “Leaders drive Fendt.” was first coined during this period.
Fendt snow groomer in action in the mountains

1970 to 1997: 27 years characterised by variety and innovations

Fendt presents a diverse selection of machines: from the well-known tractors of the Fendt Farmer and Favorit series to all-terrain forklifts and snowcats to the first self-propelled forage harvester Agrobil. In 1995, the ground-breaking world premier of the new Fendt heavy-duty tractors was celebrated, and above all the market introduction of the innovative Vario drive. In 1997, the US agricultural engineering company AGCO acquired the traditional Allgäu tractor manufacturer Xaver Fendt & Co. in Marktoberdorf.
Fendt 936 Vario Black Beauty

2005: Stunning success with the "Black Beauty"

In 2005, all eyes were on Fendt with the impressive “Black Beauty”, the Fendt 936. One year later, the series production of the new Fendt large tractors including the special paintwork, a selection of different colours including chrome-plated hood and chrome-plated exhaust, was launched. This excellent design underlines the incomparable premium quality of Fendt.
Three Fendt tractors driving with implements in the meadow

2014: Movingconfidently into the harvest sector with the versatile forage harvest machines.

The machines in the new Fendt forage harvesting programme bear the names Cutter, Slicer, Former and Twister. With this comprehensive offering, Fendt offers a perfect solution for mowing, tedding and swathing. The range extends from small, simple machines to large-area technology for professional companies and contractors, so Fendt covers the entire bandwidth.
On the left is an arm holding a tablet and on the right is the terminal of a tractor with FendtONE onboard

2019: Agriculture becomes digital with the FendtONE

With the Fendt 700 Vario, Fendt introduces a trailblazing innovation: for the first time, the onboard and offboard worlds are united in one tractor. This happens with the introduction of the new all-in-one Fendt platform “FendtONE”, which works in the driver's cab as well as in the office or even on the mobile device. The Fendt IDEALcombine harvester impresses in Europe with its strong performance and a new top model with 790 hp has been introduced, which presents the IDEALDrive for the first time, an innovative steering system without a steering wheel.
Mystical depiction of the Fendt e100 V Vario tractor

2023: The first electric tractor from Fendt is on the starting blocks

With a consistent view into a sustainable future, Fendt sets a new milestone. Fendt is presenting the first fully electric tractor at AGRITECHNICA 2023: the e100 Vario V. Discover new opportunities for your agricultural business - find out about the technology and innovation at our booth. You can look forward to things like: emission-free, performance, compatibility.

Our promise for your challenges: Together for a sustainable agriculture!

A farmer holding a tablet in her hand and leaning against her car. In the background, a Fendt 700 Vario Gen7 driving up.

Passion

For over 90 years, passion for agriculture has flown into every innovation, every tractor and all of the technology we develop. Our drive is the people who achieve high-performance with our products. Your vision of a sustainable and successful future inspires us every day.

Excellence

From the first idea to realisation, our technologies and agricultural solutions are the result of passionate devotion and excellence to offer agriculturalists around the world the best tools for their challenging tasks. We always lend an ear to the needs of our customers to help them realise their goals.

Innovation

Innovation isn't just a catchword at Fendt, but a tried-and-true tradition, since 1930. Since then, Fendt has embodied pioneering technologies and future-oriented solutions in agriculture. We never stand still, but surge forward into an exciting future.

Fendt and AGCO

Fendt: a brand of AGCO

The Fendt brand has been part of the American global player AGCO since 1997. Headquartered in Duluth (Georgia, USA), the Group currently employs over 26,000 people worldwide and offers the most comprehensive range of machinery and solutions in the agricultural sector.

AGCO has set itself the goal of developing and marketing agricultural solutions to feed the world sustainably. The success of farmers is at the centre of all activities of the company and its brands.
26,000
Employees worldwide

Service offers from AGCO

Fendt customers not only benefit from AGCO's innovative strength, but also have access to the Group's extensive range of services. For example, AGCO Finance offers customised financing solutions for the purchase of agricultural machinery to give companies financial flexibility. With AGCO Parts, you get access to original parts of the highest quality to ensure the performance and longevity of your Fendt machines. In addition, Fuse® Smart Farming enables the use of state-of-the-art technologies to optimise operational processes.
AGCO Logo

Overview of the most important AGCO brands

No other agricultural company offers a more comprehensive range of machinery and equipment than AGCO. The renowned brands are experienced and future-orientated and always put farmers at the centre.
The entire brand portfolio, including further details, can be found on the official AGCO website.

Fendt Logo
MF Logo
PTX Logo
Valtra Logo
Grain& Protein Logo
A farmer lifts a silage bale into the air with a front loader on his Fendt 600 Vario.

Fendt

Innovation leader for agricultural technology

Fendt is the leading high-tech brand for customers with the highest demands and is recognised as an innovation leader for agricultural machinery. In addition to tractors, the company also offers harvesters, forage solutions and Smart Farming solutions.

Head office:

  • Marktoberdorf (Germany)

Products:

  • Tractors
  • Front loader
  • Telescopic handlers
  • Combine harvesters
  • Forage harvesters
  • Forage solutions (mowers, tedders, rakes, forage wagons, balers)
  • Crop protection sprays
  • Single seed sowing machine
  • Smart Farming solutions.
A Massey Ferguson tractor is parked in a cowshed

MASSEY FERGUSON

With more than 175 years of innovation and experience, Massey Ferguson offers one of the most comprehensive ranges in the industry. The company developed the world's first three-point linkage system and enjoys a particularly high level of loyalty from farmers worldwide.

Head office:

  • Beauvais (France)

Products:

  • Tractors
  • Combine harvesters
  • Balers
  • Green harvest machinesry
  • Material transport
  • Smart Farming solutions.

PTx

Leads the Way

Precision Agriculture (P) und fortschrittliche Technologien (T), die den Nutzwert für die Landwirte durch intutive, intelligente und für sie entwickelte Technologien multiplizieren (x).


PTx ist die Dachmarke für Lösungen für die Präzisionslandwirtschaft. Darunter fallen die Marken Precision Planting und Trimble. PTx-Produkte sind flottenübergreifend kompatibel: Von Hardware- und Softwarelösungen bis hin zu mechanischen Upgrades für Ihre Maschinen. Die Angebote decken den gesamten Erntezyklus ab und erhöhen die Effizienz von der Bodenbearbeitung bis zur Ernte.


Marken:

  • Precision Planting®
  • PTx Trimble

Hauptsitz:

  • Tremont, IL (USA)
Zur Pressemitteilung
A black Valtra tractor is parked in a field.

VALTRA

The only tractor manufacturer in Northern Europe

Valtra tractors are known for their reliability, versatility, durability and Nordic roots. Each tractor is customised to meet individual customer requirements and manufactured to withstand the harshest climates and deliver the highest performance in the toughest working conditions.

Head office:

  • Suolahti (Finland)

Products:

  • Tractors
  • Front loader
  • Combine harvesters
  • Sugar cane harvesters
  • Self-propelled sprayers
  • Planters
  • Smart Farming solutions.

Grain & Protein

For maximum productivity

AGCO's Grain & Protein brands help customers feed a growing population, meet the increasing demand for high-quality protein and maximise production efficiency.

Brands:

  • GSI
  • Cimbria
  • Cumberland
  • AP
  • Tecno