Discover the latest Fendt facts, figures and data - from sales figures, market shares and tractor registrations to company development and the DLG ImageBarometer. You can also find out more about our environmental and sustainability initiatives and the awards we have won.
AGCO Corporation publishes an annual report summarising the company's financial year. The report lists various key figures such as sales, profit, growth rate and market share. The annual report also analyses and evaluates Fendt's performance as part of the AGCO portfolio.
Fendt is a global brand that is currently active in 46 countries on various continents. These include Europe, North America, Brazil, South Africa and Australia/New Zealand. This global presence enables Fendt to offer high-quality agricultural solutions worldwide. With a broad network of partners and distributors, the company strives to drive agricultural innovation worldwide. Through continuous research and development and close co-operation with farmers in the various regions, Fendt remains a pioneer in agricultural technology.
Active in 46 countries
From North America to Australia
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Production locations
Production network with eleven locations worldwide
Fendt machines are manufactured at a total of eleven production sites worldwide. The main site, where the tractors are also produced, is located in Marktoberdorf (Germany). Other German sites are located in Asbach-Bäumenheim, Feucht, Hohenmölsen and Wolfenbüttel. Fendt also has six international locations in Breganze (Italy), Ibirubá, Santa Rosa (Brazil) and the USA: Hesston, Jackson and Beloit.
Fendt production sites at a glance:
USA: Jackson, Beloit and Hesston
Brazil: Ibirubá and Santa Rosa
Italy: Breganze
Germany: Marktoberdorf, Asbach-Bäumenheim, Feucht, Hohenmölsen and Wolfenbüttel
The number of employees at Fendt has been growing steadily for several years. Over 7,800 dedicated employees from 67 different nations currently work at the German locations (as of 2023). Fendt's global workforce is made up of more than 8,300 talented employees. This diversity reflects the company's successful international orientation. One remarkable fact is the average length of service of 10.4 years, which emphasises the commitment and loyalty of the workforce to the company.
8,300
employees worldwide
Development of the workforce in Germany
DLG ImageBarometer Germany
Fendt in 1st place in the DLG ImageBarometer
Once a year, the DLG (German Agricultural Society) asks German farmers about the brand strength of companies in the agricultural sector. In 2023/2024, Fendt was once again able to significantly extend its lead in first place with 60 points.
The following aspects are taken into account in the survey:
Development of tractor sales with export share in %
In 2023, more than 21,000 tractors were built in Marktoberdorf for the first time. An absolute record year for Fendt. The export share in 2023 will remain at the previous year's level of 70% per cent. This means that Fendt delivers over 15,000 tractors to markets outside Germany.
Explanation of the illustration: The green number indicates the number of Fendt tractors produced. The percentage below represents the export share.
Sales development by market in %
The sales trend in various markets shows that Germany, France and Italy continue to be among the leading sales markets for Fendt tractors. Germany leads the field with a share of 29.6 %, followed by France with 19.6 % and Italy with 11.2 %.
Tractor registrations Germany
The Fendt 724 Vario Gen6 is the 2023 nation's favourite
In 2023, a total of 30,345 tractors were registered in Germany. Of these, 6,140 were Fendt tractors. This corresponds to an impressive market share of 20.2 %.
The Fendt 724 Vario is the most popular tractor model in Germany for the ninth time in a row. The Fendt 516 Vario is the second most popular Fendt tractor, followed by the Fendt 314 Vario in third place.
Source: Number of new registrations per tractor type, published in profi (3/2024), based on new registration data from the German Federal Motor Transport Authority (KBA) for 2023 and the German Engineering Federation (VDMA).
The American Society of Agricultural and Biological Engineering (ASABE) always presents the US AE50 Awards in mid-February. This year, two Fendt tractors were honoured with the prestigious award: The Fendt 200 Vario and the new Fendt 600 Vario.
Fendt ErgoSteer joystick and Fendt exhibition stand honoured in Poland
Fendt won two awards at the Agrotech agricultural machinery trade fair in Kielce: The Innovation Award for the Fendt ErgoSteer joystick and an award for the best exhibition stand. Efficient and autonomous solutions for agricultural businesses were a focal point of the trade fair.
10 years in first place: Fendt 724 Vario is once again the ‘nation's favourite’ in 2023
Together with the tractor registrations, the ‘nation's favourite’ is also published at the beginning of the year. Now it's clear: the Fendt 724 Vario is once again the most popular tractor in Germany - for the 10th time.
Fendt 728 Vario receives Innovation Award 2023 in Poland
On 14 November 2023, the conference ‘National Challenges in Agriculture’ took place in Poland. At the conference, the Fendt 728 Vario was honoured with the “Innowacyjny Produkt Rolniczy 2023” award. This prize is awarded by the Polish magazines Farmer.pl and sadygrody.pl to innovative agricultural machinery.
FARM MACHINE 2024 – the Fendt 600 Vario sweeps the board
The jury has now decided on the winner of the prize in the mid-class category of FARM MACHINE 2024. The Fendt 600 Vario is the best mid-class tractor of the year! With the Fendt 600 Vario, a real all-rounder has won, a tractor that shines both on the road and during front loader use.
The Fendt 600 Vario wins the 2024 Audience Choice Award
They have chosen, and we are pleased to announce that the Fendt 600 Vario has won the FARM MACHINE 2024 Audience Choice Award. This year has once again proven that Fendt has the best community, because plenty of votes have put our newly developed series in top spot. So we’d like to say a huge “Thank You” to our loyal Fendt fans, who always inspire us.
Fully battery-driven, sustainable, free of local emissions – now our world innovation Fendt e100 V Vario has also been recognised by the jury. Our new tractor won against its competitors in 5 categories. The award considers sustainability in a holistic sense. In addition to environmental and soil protection, other aspects such as efficiency, effectiveness, safety and connectivity are also taken into account.
The new model series of Fendt Slicer mower combinations is packed with innovative technology. A particularly significant feature is the automatic adjustment of the conditioner intensity, which is available on every Pro model in the series. This has a clear objective: more homogeneous drying of the forage over a complete field. It is precisely this technical innovation that will be honored by the DLG with the "Innovation Award AGRITECHNICA" in silver at AGRITECHNICA 2023.
A concept for the future! This is what many people see in our E-Vario-Weeder concept, which has now also been awarded the “DLG-Agrifuture Concept Winner“ prize by the DLG. A prize that honours pioneering technical performance and visions of the future. We are proud that with our innovations we are among the agricultural pioneers of tomorrow.
The fact that Fendt not only builds first-class machines but also uses the best engines has now been confirmed with the “Engine of the Year” award for the ACGO Power CORE75. This engine was first used in the 700 Vario Gen7 and has since shown its enormous potential. Outstanding torque, low fuel consumption and high reliability are the hallmarks of the Engine of the Year.
